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Modernizing Valet Operations at a Boutique Hotel in Wine Country
- Client: Hotel E
- Location: Santa Rosa, California
- General Manager: Tony Pace PMS
- Integration: StayNTouch
Overview
Hotel E is a stylish, boutique hotel located in the heart of Santa Rosa, California—right in the center of wine country. Known for its personalized guest service and upscale charm, the hotel needed a way to bring its valet operation in line with the rest of its modern hospitality offerings. General Manager Tony Pace was actively exploring options to implement a digital valet solution that would seamlessly integrate with their property management system, StayNTouch. At the time, Hotel E was operating without a dedicated valet platform, and a modernized system was essential to improve both guest experience and operational flow. Recognizing the opportunity to create a more connected experience, Tony facilitated the relationship between CorePark and StayNTouch—playing a pivotal role in helping get the integration off the ground and across the finish line.
The Challenge
As a busy boutique hotel with limited parking, Hotel E faced several recurring challenges:
- Valet operations were handled manually, with no system in place to track vehicles or guest data.
- During peak times, parking logistics became a juggling act for staff.
- Front desk team members were often pulled into coordinating valet services, reducing their ability to focus on guests.
- Without a unified system, there was no easy way to link valet activity with guest records, which could lead to inefficiencies and missed revenue opportunities.
The Solution
CorePark collaborated closely with Tony and the StayNTouch team to build and implement a fully integrated valet and parking management system.
Key features of the solution included:
- StayNTouch PMS Integration: CorePark’s valet platform syncs directly with StayNTouch, pulling in reservation data (such as room number, guest name, and contact info) to provide a connected and efficient check-in experience.
- Digital Valet Workflow: CorePark’s mobile-friendly valet POS app enables staff to issue tickets, track vehicle movement, and process requests in real time.
- Reservation Match: Guest reservation info is automatically associated with the valet ticket, minimizing manual input and helping ensure a seamless and accurate charging process.
- Automated Overnight Charging: Charges are posted to guest folios on a set schedule, removing the need for manual billing and reducing the risk of missed revenue.
- Damage Tracking: Vehicle condition is logged at the time of drop-off and pick-up, enhancing guest trust and providing operational transparency.
The Impact
Since adopting CorePark, Hotel E has transformed the way it manages parking operations—streamlining internal workflows and delivering a smoother guest experience.
- Increased Staff Efficiency Through PMS Integration: The seamless connection with StayNTouch allows valet staff to automatically access guest details without relying on the front desk. This speeds up the check-in process, especially for overnight guests, and helps staff focus more on hospitality.
- Faster Vehicle Retrieval: Real-time tracking enables valet staff to manage vehicle requests more quickly, reducing guest wait times and improving first impressions.
- Streamlined Overnight Billing: The automated charging feature ensures all valet charges are captured and posted accurately, without the need for manual entry.
- Operational Confidence: While Hotel E had not experienced issues with manual processes, the integration significantly reduces the chances of miscommunication or missed charges, and creates a more polished, reliable experience.
- Better Parking Utilization: With improved visibility into space availability, the hotel has optimized parking during peak hours—helping to alleviate pressure and maximize use of limited real estate.
“Partnering with CorePark gave us exactly what we needed—a modern, integrated valet solution that fits the level of service we strive for. Our team is more efficient, our front desk is no longer bogged down with parking, and guests are seeing a smoother, more elevated arrival experience. It’s been a game-changer for Hotel E.”
— Tony Pace, General Manager, Hotel E
Conclusion
By partnering with CorePark and guiding the integration with StayNTouch, Tony Pace helped Hotel E evolve its valet operation into a modern, guest-centric system. The result is a streamlined parking experience that enhances service, simplifies internal workflows, and supports the high standards of hospitality that define Hotel E.
