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Modernizing Valet Operations at a Boutique Hotel in Wine Country
Springboard Hospitality manages several properties across the country, including Ohia Waikiki and White Sands Hotel in Honolulu, Hawaii. Both properties had only self-parking available but had the space to introduce valet parking. However, they needed additional valet operational expertise to successfully implement valet services. Seeking a solution, they turned to CorePark to optimize their parking revenue and guest experience through cutting-edge technology and expert guidance.
The Challenge
- Limited Valet OperationsNo existing valet operations, limiting guest convenience and revenue potential.
- Operational Knowledge GapIn need of specific operational knowledge to successfully launch and manage a valet service.
- Revenue Capture InefficienciesManual validations and cash transactions led to inefficiencies in revenue capture.
- Missed Overnight ChargesMissed revenue from overnight valet charges due to system limitations.
- Lack of Digital Payment SolutionsNo digital payment options, creating friction in guest transactions.

The Solution
CorePark, a valet point-of-sale software built by valet operators for valet operators and attendants, provided a tailored solution to launch a seamless valet operation at these properties. To ensure success, Eli Hassankhil, Director of Customer Success, oversaw the implementation.
Key Implementations:
- Reorganized Spot Chart & Space Optimization: Refining the spot chart and layout added 10 additional parking spaces, boosting capacity and revenue potential.
- Seamless Valet Integration: A digital interface enabled guests to request vehicles quickly, reducing wait times.
- Digital Validations & Automated Revenue Capture: Shifted all validations to digital, eliminating revenue leakage.
- Contactless Payments: Introduced Apple Pay, Google Pay, tap-to-pay, and pre-payment options—reducing reliance on cash.
- Oracle Opera Cloud Integration (OHIP): Ensured accurate processing of overnight valet charges with no lost revenue.
- Workflow Automation: Improved efficiency and reduced labor-intensive tasks through automation.
The Results
- $7,000+ Monthly Revenue Increase Per PropertyValet services and revenue automation provided a significant financial boost.
- Enhanced Guest ExperienceGuests could now request vehicles digitally, pay seamlessly, and enjoy smoother service.
- Prevention of Revenue LeakageDigital validations and OHIP ensured accurate charge recording.
- Operational Efficiency GainsProperties benefited from automated workflows and reduced manual effort.
Client Testimonial
“Partnering with CorePark has been a game-changer for our properties. The expertise and hands-on approach from their team allowed us to seamlessly implement valet parking, unlocking new revenue streams while enhancing the guest experience. The ability to request vehicles digitally, use contactless payment options, and prevent revenue loss through automation has made a tremendous impact. CorePark truly understands the needs of valet operations and delivers a solution that is fast, easy to use, and incredibly effective.”
— Kathy Gunderson, General Manager, Ohia Waikiki & White Sands Hotel
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